What is a CRM?
A customer relationship manager (or CRM) is a piece of software used to manage interactions between potential and existing customers and the company. CRMs allow a company to efficiently manage these interactions, and analyse the data they produce, all from one place. CRMs can benefit businesses of all sizes, from sole traders to companies with thousands of members of staff. But how exactly can a CRM make life easier? This article deatils 5 ways in which a CRM will benefit your business.
5 ways a CRM will benefit your business
Free up time
Every job has some sort of boring, repetitive task that seems to take forever. These tasks, such as creating invoices or compiling data from customer feedback forms into one database. A CRM automates a large proportion of these tasks, such as invoice generation or data sorting, leaving you and your staff with more time to concentrate on other tasks.
More accurate data
Even the best staff make mistakes from time to time, it’s human! By automating as much of the task as possible, CRMs reduce the likelihood of mistakes being made. Removing the potential for human error allows for more accurate data.
Increased customer satisfaction
We live in a world where customers like to be in control of as much as possible, often with limited human interaction. From self service checkouts to online banking, we see customers favouring self service options more and more frequently. CRMs can provide options when customers can serve themselves, such as logging in and making a payment towards an invoice, and instantly being able to see the outstanding balance change. This leads to a smoother and more enjoyable process for the customer, and happier customers as a result!
Consistency across staff
The way people do things changes from person to person and sometimes even from day to day! Using a CRM instead of relying on staff following procedure to a tee creates a more streamlined experience for staff and customers alike. It also makes training and changeovers far more efficient.
Better organised database
Using a CRM allows all members of staff to quickly and easily access information from one central place. This removes the need for staff to waste time trying to track down the information they need, and makes analysis much easier too. It also ensures that all the data is presented in a universal, well organised fashion.
A CRM for every business
A CRM is a great way to streamline your business. These 5 points highlight only a few of the ways that a CRM can help you. There are CRMs to suit every business, and having one custom built for your business is often the best way to ensure that you get the most for your money – including only the features you need. Whether you go for a custom built CRM or an off-the-shelf version, a CRM can definitely help your business day-to-day.